About

What is the origin of Brands Insight and who founded it?

Founded in 2022 by Alfred McKenzie, Brands Insight began as a freelance marketing consultancy with a clear mission: to help startups find their footing in an increasingly competitive world. With over 10 years of experience in digital marketing, brand strategy, influencer marketing, content creation, and traditional marketing, Alfred’s expertise has guided our agency’s growth and success.

Since our inception, we’ve evolved into a full-service marketing agency, committed to delivering data-driven strategies that leave a lasting impact on customers and clients.

What is Brands Insight's approach to marketing?

At Brands Insight, we believe that data is the cornerstone of effective marketing. By leveraging powerful analytics and insights, we craft customized marketing strategies that not only resonate with your target audience but also deliver measurable results. Our team has had the privilege of working with clients across diverse industries, including hospitality, consumer packaged goods, education, fashion, and immigration, helping them navigate the complexities of marketing with precision and purpose.

Where is Brands Insight located, and do you serve clients globally?

Though we are based in St. John’s, NL, Canada, our presence extends to Europe, the US, and Africa, allowing us to collaborate with businesses on a global scale.

What is Brands Insight's mission and how do you support startups?

Our mission is simple: to take the burden of marketing off the shoulders of startups. We understand that launching and running a business comes with countless challenges—from operations to production—and marketing should not be one of them. With our deep expertise in data-driven strategies, we craft marketing campaigns that not only align with your goals but also drive tangible results that can be tracked and measured.

What services does Brands Insight offer to help startups grow?

At the heart of our services are Branding, Digital Marketing, Web Services, Influencer Marketing, and Content Creation. These five pillars are essential for any startup aiming to stand out and scale effectively in today’s fast-paced market. By combining creativity with data, we ensure every campaign we design is backed by insights that drive growth, engagement, and long-term success.

What is the ultimate goal of Brands Insight for its clients?

We’re here to help you build tomorrow’s brands today. Let us elevate your marketing with strategies that truly make an impact.

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International team

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our friendly team

Alfred Amoah
Alfred Amoah
Support manager
Jenny Murtaugh
Jenny Murtaugh
Web designer
Joana Leite
Joana Leite
Content manager
Marco Alves
Marco Alves
Chief design officer

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It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.